This theory was brought about by Saussure, he secided that our brains act by three different signs; sign -> signified -> signifier.
An example of this would be :
Rain -> Moody music -> sadness.
Sign -> Signifier -> Signified.
I have decided for my music magazine to have it based on the music genre of heavy metal.
For this I will follow the Semiotic Theory and I will include a colour scheme of Black & White.
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