Feminists would see today's media as disempowering women due to them not being included as much as men are within newspapers and magazines. Also, they are hardly ever used as the lead protaginists in film and media productions. The protagonist roles are usually assigned to men as they carry a "macho" image that is required to fit into the mainstream.
The TheoryAcademic feminist theory emerged as a response to the activism that became popular during the 1970's. Laura Mulvey's male gaze is often considered to be the most recognised and accurate theory that is put into practice. In film the male gaze consits of taking a viewpoint from a male's perspective in which a woman may be objectifed, for a example the camera may focus on the curves of a woman's body. Thus showing how women are often objectified and considered passive objects in both film and the broader media outputs.
The media is considered by feminists as being constructed for men. It is sometimes viewed as a Patriarchal society in which men command the power and women are subordinate, this is often portrayed for example in a police drama where men are in a position of power over women, such as being higher rank.
Women seem to believe that they are just used for the "sex appeal" in today's magazines. For example, if we had a image of a young, attractive woman in revealing clothes and a sexy pose compared to a middleaged woman in her normal everyday wear, it it believed that the first option will sell more magazines than the second.
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