Buzz Words: "Wow", "Free" and "Exclusive" are examples of a buzz word.
Puffs: Colourful boxes promoting the features within the magazine
House Style: A magazine's distinctive design that sets it apart and makes it noticable from it's rivals.
Strap Line: A slogan
Banner: Text which stands out on a coloured background normally positioned at the bottom of the page
Copy: The main story in the magazine
Anchorage Text: The way in which text helps to pin down and emphasise the meaning of a picture for example
Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the page they're featured on. The price of the paper, the logo or a promotion are often positioned there.
Motto: Memorable phrase that is recognisable to the brand.
Headline: Catchy title for the main article
Sell Lines: Text on the front cover that helps to sell the magazine to the audience
Caption: Description of the main image
Masthead: Name of the magazine
Lead: The introductory paragraph of an article (usually wrote in bold or capitals)
Drop Capitals: Really big letter that starts off an article.
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